When toys define beauty & limit possibility – Kristin Tennant
it’s frankly shocking to me that LEGO has created a set that essentially says to girls, “We know you don’t have the building, design and engineering skills to handle real LEGOs, so we’ve made you a special set that lets you pretend like you’re playing with LEGOs without actually doing any of the complicated work.”
There are a million other girl’s toys that reinforce the exact same stereotypes as these new LEGO sets, but none of them come with the history and brand promise of being a tool for exploration and creativity like LEGO. People are fired up over this particular toy because it feels like a betrayal.